In the Shopping Experiences you can create and centrally manage content pages such as landing pages, shop pages and category layouts.
ThemeWare® tip: ThemeWare® extends the Shopping Experiences with numerous additional CMS blocks and CMS elements – from teasers, banners and hero sliders to sale elements – including a variety of animations and hover effects for lively content pages.
Further information
Please find more information regarding "Shopping Experiences" in the official Shopware documentation:
Shopware documentation: Shopping Experiences