With this product-specific custom field you maintain "Product benefits" that are displayed on the product page below the product specifications.
Separate multiple benefits with a semicolon.
Example: Benefit 1; Benefit 2; Benefit 3
Note: You can enable/disable the "Benefits on product pages" in the theme configuration.
Custom field
You can find the "Benefits" custom field in the respective product:
Tab "Specifications" ⇒ Block "Custom fields" ⇒ Tab (Set) "Products (ThemeWare® ... Pro)"
Type: Text
Technical name: twt_{theme}_{edition}_custom_field__product__benefits
Further information
You can find more information about the "Benefits on product pages" extension here:
Benefits on product pages