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First steps with ThemeWare®

These steps have proven to be the best practice for getting started across more than 15,000 downloads. That way you get a relaxed start – and benefit from ThemeWare® right away.

Jump to the steps View & test themes

Ready to go in just a few steps

The proven path from choosing a variant to a fully set-up store.

1

Choose variant & test for free

All themes share the same core – the variety comes only from the look, shopping experiences and graphics. Just pick the variant that fits best by feel; you configure everything else yourself. 10 Pro variants are available, plus the Cloud edition.

Try it beforehand with all features free of charge – all settings are kept when you switch to a purchase or rental licence.

Flexible, not fixed: Switch between 15+ ready-made layouts in the Hub anytime – extra themes for more sales channels come at a reduced in-app price, not a second full-price licence.
Test themes for free In-app layouts explained
2

Get the ThemeWare® Utilities

Free of charge: all theme graphics in PSD format, a professional shopping experience with storytelling elements, 3 online courses (SEO & Pagespeed, conversion rate, graphic design) – and a small gift.

Request the Utilities for free Guide
3

Install & set up

Upload your theme in the Shopware admin, activate it and assign it to your sales channel. The manual guides you step by step – including future updates.

Open the manual  ·  Update guidelines

4

Import the shopping experience

Import the included storytelling shopping experience with the Shopping Experiences Import plugin and adapt it to your brand – so your store looks professional from day one.

Guide: Shopping Experiences Import plugin

5

Video tutorial & knowledge base

Deepen your knowledge with the video tutorials and the knowledge base – depending on your level you will find the right starting point.

Open the video tutorial  ·  Knowledge base

Get more out of it – and stay compliant

The latest update added powerful special functions. Two of them are legally relevant in 2026 – take care of them early.

Mandatory from 27 Sep 2026

EU Guarantee Notice

Mandatory for every B2C store from 27 Sep 2026 (EU 2025/1960). Our extension makes you compliant in about 10 minutes.

Learn more
Accessibility

Accessibility Toolbar

An accessibility toolbar & widget that makes your store more inclusive – and helps you meet accessibility requirements.

View extensions
Conversion

Advanced Checkout

Checkout optimisation & agentic cart – more completed orders instead of drop-offs.

All extensions

Pro or Cloud – which edition fits?

Both editions share the same core. The difference is in the feature set.

ThemeWare® Pro

Self-hosted · full feature set

  • All CMS elements & pro features
  • 10 variants, 15+ layouts via in-app swap
  • Maximum customisability

ThemeWare® Cloud

Shopware Cloud · ready to use quickly

  • Ideal for the Shopware Cloud
  • Quick to launch, less configuration
  • Slightly reduced feature set

All differences in the FAQ

Even more for your success

SEO & performance

Get the most out of pagespeed and visibility – with our online course and the knowledge base.

SEO & Pagespeed

Support

Questions? Our team helps you quickly and personally.

Go to support

Partner program

Benefit from our agency and partner benefits.

To the partner program

Frequently asked questions for getting started

Which ThemeWare® variant should I choose?
Just pick the variant that currently fits your store best – you configure everything else individually later. Via in-app swap you can switch between the ready-made layouts at any time.
Pro or Cloud edition – what is the difference?
The Pro edition offers the full feature set (self-hosted). The Cloud edition is ideal for the Shopware Cloud and ready to use quickly, but has a slightly reduced feature set.
Are my settings kept when switching from test to purchase?
Yes. All theme settings are kept when you move from the trial version to a purchase or rental licence.
Do I need to deal with the EU guarantee notice and accessibility?
If you sell to consumers (B2C): yes. The EU guarantee notice is mandatory from 27 Sep 2026, and accessibility requirements call for an accessible store. We offer ready-made solutions for both.

View all FAQ

Ready to get started?

Start with your preferred variant, grab the free Utilities and set up your store in just a few steps.

View themes in the store Request the Utilities